Sara Martin

Sara Martin

Marketing Consultant

"Think different." — Apple, Inc.

Arranger, Individualization, Relator, Achiever, Responsibility

I’ve always been interested in consumer behavior and the psychology behind the decision-making process. I’m also an analytics nut. Marketing combines these two passions and has been a good fit for me.

I graduated from the University of Wisconsin–Oshkosh with a degree in marketing and an emphasis in web-presence management. Before rolling into Blue Door, I had been a marketing intern for a company that helps people find their lost pets, a web-based training intern for a national fastener company, a steel fabrication marketing coordinator, the SEO and inbound marketing specialist for a web company, and a digital marketing strategist at a marketing agency.

Through all these experiences, I’ve discovered that I most enjoy working in an agency environment, with clients large and small, setting and reaching objectives to help them thrive. The beauty of digital marketing is that it is measurable and provides a clear picture of ROI. At Blue Door Consulting, I love digging into online analytics to understand how people interact with marketing campaigns, and find new ways to improve results for our clients.

When I am not rocking the online marketing world, you can find me at a dog park with my two fur babies, up north enjoying sunshine and a Bloody Mary, or on YouTube learning how to DIY something in my home. Whether it’s a hands-on woodworking workshop, marketing podcast, or a good TED talk, I will never pass up an opportunity to learn, whether in my field or in my life.

 

Favorite Video Game

Donkey Kong Country on Super Nintendo, followed closely by Tetris 2 on the original NES

Pet Peeve

The “h” placed on the end of "Sara"

Favorite Adult Beverage

The classy kind of Chardonnay that comes out of the box, and whatever amber beer is on tap

Occupation In Another Life

A house flipper

Bucket List Item

Visiting Egypt

Favorite Website Functionality

Conversion tracking

Three Adjectives

Analytical. Motivated. Intuitive.