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Case Study :: Great Estates/Knox Furniture

Great Estates Commercial

Located in Oshkosh, Wisconsin, Great Estates/Knox Furniture sells a unique combination of estate furniture and new furniture from Neenah’s high-end Knox Furniture Gallery. This retail store sought to attract customers by conveying the beauty and elegance of a home decorated with a mix of new and vintage furnishings.

Blue Door Consulting was hired to create a commercial for Great Estates/Knox Furniture. We wanted to avoid making the commercial look like another furniture retailer's TV spot, as many local furniture stores’ commercials do little to differentiate themselves from the competition. We wanted to convey that while the aesthetic at Great Estates/Knox Furniture is far more upscale than other furniture retailers, prices are extremely competitive.