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Marion Family Resource Center

Mike Lyster Painting and Wallcovering

Oshkosh Area Community Foundation

Oshkosh Area Humane Society

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Paine Art Center and Gardens

Quality Marketing Group

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Shallbetter

Wellness Essentials

Winnefox Library System

Wisconsin Association of PEG Channels

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Case Study :: Mike Lyster Painting and Wallcovering

www.mikelysterpainting.com

When Mike Lyster began his painting company, he focused on historic homes. Since then, he has lent his talents to a much broader range of products, including residential and commercial work. Mike Lyster Painting and Wallcovering’s logo incorporated a historic house, just one of his specialties. With this identity, his abilities appeared limited to his target audience.

By removing the historic house, freshening the logo's colors and adding value to these materials, we repositioned the company. This new identity was applied to letterhead and business cards. Additionally, we created a custom web site that showcases his work. Already, Mike’s site is receiving hundreds of visits each month. The site is driving business through its Request-a-Quote feature. We also created a series of fun, retro direct mail pieces and ads. They emphasize how “calling Mike” can simplify life and invigorate a home or business.