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Case Study :: Shallbetter
   www.shallbetter.com  Shallbetter designs, engineers and manufactures low- and medium-voltage power quality, power generation and power transmissions and distribution equipment. Founded in 1982, Shallbetter had already established a solid reputation in the marketplace when it came to Blue Door Consulting for help. The company was experiencing a unique challenge as it transitioned leadership, and it sought Blue Door’s guidance in communicating during this time of change. Blue Door addressed the issue of transitioning leaders, working with Shallbetter’s employees to ensure they felt comfortable discussing this change within the utilities/electrical industry. In addition, Blue Door helped Shallbetter create marketing materials that would enhance its brand and communicate its quality to potential customers. Materials produced include a web site – with special attention paid to search engine optimization issues – as well as product sell sheets and a tradeshow exhibit. |
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