Social Media Marketing

Connect your social media strategy with marketing, sales and customer service goals

Could social media be any hotter?

Seventy-four percent of adults who are online use social networking sites such as Facebook, Twitter, Instagram, Pinterest and more. The figure creeps up to almost 90 percent for adults 18-29. [1] Globally, there are about 2.2 billion active social media users, and about 12 new active mobile social media users are added every second—that’s about 1 million daily. [2]

Social media marketing helps organizations better understand consumers, reach new audiences and engage influencers who can move the needle on sales. Businesses that master this new breed of digital marketing engage and connect with customers, instead of simply broadcasting to them.

Connect your social media strategy with marketing, sales and customer service goals

 

Our social media marketing approach

At Blue Door Consulting, business strategy drives social media marketing activities. Social media marketing could involve launching a new social sales channel, ala the Pinterest “Buy” button. Or, it could show off your company culture on Facebook to job seekers. It might include sharing relevant content that engages prospects who are in the decision-making process or turns existing customers into brand ambassadors. While we love a good cat meme (we’re only human), we know they’re only useful if they put us closer to established goals.

When aligned with organizational objectives, social media marketing amplifies your brand for powerful results. People are talking about you, and they’re talking about the stuff that matters to your ideal customers. It’s time for you to join the conversation.

Our social media marketing approach

#winning: Social media marketing services

Our social media marketing services include (but are not limited to):

Social media research

Dig into data. Data mining and analysis bring you actionable insight that can help you innovate products and services, choose locations, identify user sentiment and more.

Social media strategy

Build a framework. We can help you pick the right platforms for your goals, write engagement plans and develop policies for how your brand works on social media.

Creative

Start posting. We collaborate on editorial calendars, write engaging copy for your social profiles and design eye-catching graphics that attract likes and shares.

Implementation

Get set up. Yes, we can build social profiles that are optimized and make you look like an old pro when it comes to the platform!

Programming

Bring social to life. We guide API integration, data feed development and more—all the cool stuff that makes your brand come to life on the social Web.

Measurement

Know how you’re really doing. Understand which social activity brings you the greatest ROI.

Goal-driven process for social media marketing

Step 1: Listen and learn.

Our social media marketing process kicks off with discovery interviews and research. We need to know you, your competitors and your industry so we can assemble your best engagement plan.

Next is benchmarking. We look at where you are now and where you stand among your peers. Without benchmarking, we don’t know how much to celebrate your improvements. (We don’t want to show up with a bottle of Cook’s when you really deserve Dom Pérignon. How embarrassing!)

Step 2: Plan.

From here, we develop strategy: what are we trying to accomplish, why are we trying to accomplish it and which tactics will help us get there. This is when we draw up our roadmap, setting goals and establishing deadlines.

Step 3: Act.
After we know what we’re going to do in our social media marketing strategy, it’s time to get busy; it’s implementation time. Together we flip the switches on content, sales integration and more. We’ve picked the social platforms that best support our goals, and now it’s time for our brand to join the party.

Following implementation is measurement and monitoring. We need to know: What’s the ROI on this activity? How did that A/B test turn out? Which content drew the most shares? We track progress toward strategic goals—and discover our budget for bubbly!

In the end, there are enhancements and updates to evaluate, along with possibly joining new platforms—or not. Continuous improvement in social media marketing is driven by your goals and resources. We’re game for more experiments, but FOMO (fear of missing out) is not a strategic goal.

Goal-driven process for social media marketing

 

Choosing social media consultants

On the social Internet, we treat your brand as if it were our brand. We listen to your team to nail your voice, and we listen to your customers when they share what they loved—or loathed—about their experience with your organization. Every comment is an opportunity!

We’re here to help you make the best impression, every time. Our social media marketing goal is simple: brand authenticity, and nothing less.

If you’re looking for social media consultants who partner with you to engage users and achieve business goals, please contact us for a complimentary, one-hour consultation.

Choosing social media consultants