Web Design

Improve your online traffic and sales

Web design is a discipline based on research that is customer-focused. It uses a wide range of tools and resources to ensure that search engine presence and competitiveness is maximized. A website is today’s virtual front door to a business, often considered a company's first impression before any physical location. In fact, according to the Stanford Persuasive Technology Lab, 46 percent of people say a website is the number one criterion for discerning the credibility of the company. [1]

In essence, your go-to should not be your “brother’s friend, who knows a guy, who does some code.” And, it shouldn’t be left up to the intern who knows some HTML either. It’s an investment that is just as important as your physical location, your equipment and your people.

At Blue Door Consulting, we try to help your team understand the value of your website - its ability to make or break a customer’s first impression, convert a lead to a sale, recruit new talent, streamline a process or unlock the secret of the universe shouldn’t be lightly dismissed, nor should its development oversight be relegated to staff who have no decision-making authority.

No. A website is serious business. And we do mean … business. Juniper Research predicts mobile ecommerce will account for 30 percent of global ecommerce sales by 2018. [2] And yet, 79 percent of people who don’t find what they are searching for right away will leave and go elsewhere. [3] A business cannot afford to ignore the power of a well-designed website and should consider its development by experts who understand the complexity and influence it has on a business’s future success.

Improve your online traffic and sales

Unlock your website’s potential

Is your site slow? Does it take longer than three seconds to load? Do you have browser title tags that are optimized for search engines? Have you written content that has headers and sub-headers and bullets for easy reading? Are you seeing high bounce rates or ghost spam?

We aren’t trying to scare you. We are, however, trying to give you a small indication of the multitude of elements that can impact your site’s performance. Blue Door Consulting’s team works with you to explain all these elements and factors while addressing the greatest issues that may be impacting your site’s performance.

We are happy to conduct an audit of your site and provide you a report that outlines its current status and opportunities for improvement. Contact us for more information.

Unlock your website’s potential

Our Web design process

Our proven Web development process of discovery, design, development, testing and launch is used for any industry or companies of any size. Our services span the continuum, and all lead to a highly optimized, user-friendly website that meets your customers’ expectations:

Data mining and analytics

We start with data mining and analytics to determine your website’s current traffic, page views, bounce rates and more.

Market research

We conduct additional market research to learn what your customers want and how you can deliver it.

User experience

We take into consideration user experience (UX) and user interface (UI) and utilize responsive design so your site can be viewed easily on any device.

Sites and databases

We build sites and databases using the latest versions of PHP, HTML, CSS, Java, JavaScript, Ajax, MySQL and SQL.

Content management systems

We select and integrate content management systems (CMS), so you can update the site internally without our assistance. We are experts in WordPress® and MODX, but have used a wide variety of open source and proprietary content management systems.

Develop content

We’ll develop your content, including page copy, images, illustrations, videos, articles and blog posts. And, we ensure it is all search engine optimized (SEO) based on keyword research.

Test (and test and test)

We test (and test and test)—multiple browsers, functionality and user interfaces.

Launch

Finally, we launch and then assist you with search engine marketing (SEM).

Web development that spans big and small

Blue Door Consulting’s portfolio of websites is extensive. From small “credibility” sites, to substantial database-driven Web applications that literally have thousands of users, to everything in between, our Web design is driven by the business and its customers’ needs. Some wonderful examples of our abilities include:

  • Our team built a custom event registration website that enables users to select dates and times to visit the event. Within this site, detailed customer information is collected and online payment is available for the customers’ convenience.
  • A human resources department of a large non-profit wanted to streamline its application efforts. Blue Door Consulting developed an online, in-depth application form that collects sensitive information. This information is automatically connected with the organization’s internal HR management system and propagated without any manual intervention.
  • A membership organization sought to provide a database directory of its members and their information along with the ability to filter and sort by type of member. The site also enabled the organization’s eNewsletter to be managed and stored on the site for enhanced SEO.

These are just a few examples and only touch the surface of Blue Door Consulting’s portfolio. Let us show you the depth of our experience and let us take a peek at your site to see how we may help.

Unlock your website’s potential