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April 29, 2008

Centering Your Wii … er, Chi

Jaimy SzymanskiBreathe in … and exhale slowly. Clear your mind of its troubling thoughts. Tighten your core and center your chi …

(While simultaneously bringing the Wiimote to your chest so that the avatar on your TV matches your real-world body positioning, of course.)

The wide world of Nintento Wii truly has taken on a life of its own as it has recently expanded to include Wii Fit – a series of “games” that includes yoga, aerobics, muscle exercises and even a body mass index (BMI) calculator. Save and compare your results with family and friends for even more, um, “fun.”

Who knew that Wii was judging my personal appearance all along? That’s the last time I ask if you want to share the Cheetos, Wii.

Personally, I think this idea is genius. Wii itself was an invention all its own – combining action witih video gaming to get users off the couch and moving … even if it is only to swing your arm.

Now, by taking it one step further, Wii has begun to embrace its product-evolution potential and harness a semi-untraditional market of users: men and women who want to stay in shape.

Will it catch on? Maybe, although I don’t see it taking any market share from the likes of Grand Theft Auto IV anytime soon. But, Wii will have to see.

(Just kidding; that pun was terrible.)