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July 6, 2009

Making Time for Social Media

In this post, Brenda Haines looks at how people make time for social media, personally and professionally…

Brenda HainesLast month, the Uber CEO blog (It’s Official: Fortune 100 CEOs are Slackers) posted an analysis of Fortune 100 company CEOs using social media. Their analysis finds:

  • Two percent use Twitter
  • Thirteen percent have a LinkedIn profile, but just three percent have more than 10 connections
  • Eighteen percent have Facebook pages

The post hypothesizes that fear, lack of knowledge and time are the reasons more CEOs aren’t taking on social media.

Anecdotally, the ‘time factor’ seems particularly powerful. When I talk with executives and friends about social media, time is the most common flag raised.

In fact, at dinner a couple weeks ago, several colleagues asked (not-at-all-rhetorically) how people find time for social media. They were interested in participating. But, they were concerned they’d be forced to give up something just to make time for social media.

The USC Annenberg Center for the Digital Future’s 2009 Digital Future Report appears to confirm that suspcion. The study finds:

  • Of the 2,000 respondents surveyed, 28 percent spent less time with household members since being connected to the Internet at home.
  • shared family time dropped 30 percent over the last several years, according to the study.

So, I’m curious. How do you make time for social media? Have you ‘given up’ something to make time? Or, have you found a way to use social media to replace something you were already doing? I’d love for you to post your response.

My time trade-offs:

  • Professionally, I use Twitter more and read e-newsletters less. The advantage is significant. The people I follow share great articles every day so I’m not devoting time to the bad ones. But, I haven’t yet given up all e-newsletters or any RSS feeds because I want to be able to return the favor.
  • Personally, Facebook has become my ‘friend management system.’ My address book has gotten dusty and I’m spending less time trying to figure out how to contact friends and more time following what they’re doing. But, I’ll be honest. This system is not perfect. There are nights that my hubby and I are on separate laptops, updating our Facebook statuses, and laughing when we see each others’ posts.

So, what do you do, personally or professionally, to make time for social media?

(Please note: I posted this question on Facebook. I’ll add those responses here as well.)