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July 27, 2011

Your Brand, Your Growth – InTents Magazine Article

What prompts a customer to choose your company over another?  For many companies, the frustrating answer is price.  If you don’t want to compete exclusively on price, you need to build a strong emotional connection with your customers and prospects to inspire them to look beyond price and help them see you are not the same as your competitors.  That is where your brand comes in.  Read more.