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Lacey Reichwald

Associate Marketing Consultant

Lacey Reichwald Portrait

Individualization, Input, Activator, Learner, Positivity

When I was 12, I became obsessed with coffee. The timing aligned perfectly with the surge of little cafes popping up around the country, trying to capture the essence of Central Perk on Friends. My mom and I began going on weekly coffee dates and collecting coffee mugs from thrift shops in hopes of one day opening our own coffee shop. Time went on, boxes of mugs returned to thrift shops and I put aside my childhood dream to pursue a degree in communication. I thought maybe I would open a cute little coffee shop in retirement…

While I was earning my degree from UW-Whitewater, I worked at a coffee shop and fell in love with the community of people who came in. Think Luke’s Diner in Gilmore Girls but without the phone ban. I bought that coffee shop in 2008 and was lucky enough to live out my childhood dream for 12 years, learning about community development, business ownership and management along the way.

I also learned that my favorite part of owning a business (besides the people) was marketing. My life went full circle back to my communication degree when I decided to learn more about marketing while positioning my business to be sold.

Now I use my business experience to take a holistic, integrated method to marketing. I enjoy keeping up on the latest trends and pop culture trivia, but it’s the long-term approach that gets me really excited. I love beginning with the end in mind, taking actionable steps toward growth and change for clients, their employees and their customers.

In between work, you’ll find me drinking coffee, planning my next trip or concert or volunteering on at least one community development project. Currently, I’m serving on the board of the Whitewater Grocery Co., working to open a grocery store in the Whitewater community. At the end of the day, I enjoy relaxing with my husband and our daughter, usually around a home-cooked meal or board game.

Get in Touch with Lacey

“Decide what to be and go be it.” — The Avett Brothers
Favorite TV or Movie Character:

Eleanor Shellstrop from The Good Place She’s not perfect, but she is constantly growing and overcoming her own self-doubt to make the universe a better place.

If I Could Live in Another Time or Decade:

The 1890s I’d love to be around for the turn of the century and attend the Chicago World’s Fair.

Foodie or Not:

110% Foodie. I live to eat.

Behind-the-Scenes Passion:

I’m pretty obsessed with the band The Avett Brothers. In my spare time I like to design and swap band-related stickers with other fans.

The Next Big Thing:

Travel the country, full-time, in a 1984 Blue Bird Wanderlodge coach.

First Memory:

Skipping around a German cafe patio, eating pommes frites covered in mayo and ketchup. I lived in Germany from age 2 to 5 and I still remember the small two-pronged fork I used to eat the fries.

What I Wanted to Be When I Grew Up:

A coffee shop owner and an author.

Favorite Holiday:

Thanksgiving. Gratitude, family and food.