Digital Growth Strategists Create Visible Impact
Aldora, a premier fabricator of architectural and impact-resistant glass and aluminum systems, had one fundamental goal: Convert more leads. The company tapped Blue Door Consulting digital growth strategists to help elevate conversion numbers.
The Results
Visual Impact
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INCREASE IN SOCIAL MEDIA CONVERSION RATE
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BOOST IN EMAIL CONVERSION RATE
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INCREASE IN PPC CONVERSION RATE
RE-FRAMING THE DIGITAL BUYERS JOURNEY
Blue Door Consulting put Aldora and the competition under a magnifying glass, performing customer, market and industry research to determine Aldora’s key differentiators and market opportunities.
Blue Door Consulting used this data to build segmented lists, offering product-focused content to leads and helping prospective customers answer questions automatically during the buying journey.
ORGANIC AND PAID SOCIAL MEDIA STRATEGY SHATTER EXPECTATIONS
The Blue Door Consulting digital consulting services team created content that delivered a 114% follower increase. The social content ranged from shower door installation tips to valuable industry product information.
A CLEAR WIN: PPC ADS GENERATE MARKETING QUALIFIED LEADS
Pairing insights gleaned from analyzing search trends with product knowledge and geotargeting, Blue Door Consulting developed integrated lead gen campaigns using PPC text search, display ads, landing pages and gated content (like a free pre-glaze e-book) producing an increase in marketing-qualified leads.
CLEAR DIGITAL STRATEGY YIELDS IMPACTFUL OUTCOMES
Blue Door Consulting’s digital consulting services helped potential customers see the clear benefits of Aldora products.
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