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Digital Marketing Campaign Born of Move to Independent Practice

When the Kaldas Center became an independent women’s health practice, they needed a fresh way to keep awareness growing. Blue Door Consulting recommended straight talk about incontinence, endometriosis, fertility and other women’s reproductive health issues. And, it was just what the doctor ordered.

The Results

Delivering results with education

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Increase in Facebook Live participation

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Increase in email leads

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Increase in new patients from social media

HOLIDAY-THEMED EMAIL MARKETING CAMPAIGN BOOSTS LEAD GEN

The Kaldas Center hosted a Mother’s Day contest for both current fans and new prospects. As part of the contest, participants opted into receiving monthly educational resources, directing subscribers to click-worthy content with life-altering results. The Mother’s Day contest led to a 324% increase in newsletter subscribers.

Kaldas Facebook Live Screen Shot

FACEBOOK LIVE STRATEGY BUILDS ENGAGEMENT

A cornerstone of their social media strategy: Facebook® Live. During the interactive sessions, women ask questions directly to a specialist. Targeted Facebook ads help grow the live audience. The result: A 56% increase in Facebook Live participation.

STRAIGHT TALK WINS FOR HEALTH CARE SOCIAL MEDIA

Crafting a patient-focused social media strategy and email marketing campaigns has not only helped the Kaldas Center build awareness, it has also helped generate leads. Working with Blue Door Consulting, the Kaldas Center saw a 225% increase in new patients from social media. Best of all, the campaigns have helped women across the nation get life-altering care for incontinence, endometriosis, fertility issues and more. It’s a strategy that delivers for the Kaldas Center and the patients they serve.

Ladies talking on a bench

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