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Southeastern Laundry Logo

Fresh look. Fresh approach.

It takes a visionary to turn traditional B2B marketing strategy on its head and embrace digital transformation to meet customers where they are. Enter Southeastern Laundry. The Marietta, GA-based industrial and commercial laundry equipment distributor tapped Blue Door Consulting to help develop and leverage both a new website and new lead generation channels to fuel the company’s growth.

The Results

Fresh results

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Ranking increase in organic search

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Annual growth in user sessions

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Annual increase in conversions

A FULL LOAD

The integrated campaign includes both digital marketing strategies and leave behinds for repair staff to drop at client locations, in order to reach key buyer personas.

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B2B MARKETING FOR HOW PEOPLE BUY

The strategic marketing partnership between Southeastern Laundry and Blue Door Consulting focuses on continuously finding new ways to reach prospects where they are – online and offline. The marketing strategy: Make it easy for any industrial customer to find the features and benefits of Southeastern Laundry Equipment Sales.

SALES AUTOMATION

With relevant information readily available, customers can easily get in touch with Southeastern Laundry, requesting quotes on a specific machine, finding sales contacts and requesting parts and services.

Freshen up your B2B marketing strategy.

When you need a new strategy to connect with key buyer personas, we’re here to help.

Let’s Talk