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The Paine Logo

Art Gallery Outsteps Past Results With SEM Marketing Agency

The Paine Art Center and Gardens, a historic estate and multi-faceted museum, had a challenge: It needed to get the word out that it was hosting the acclaimed “Walk this Way” shoe exhibition. This exhibit features iconic designer Stuart Weitzman’s private shoe collection from famous people and events, from 1870s buttoned boots to Madonna’s sandals to shoes from The Rocky Horror Picture Show. The Paine wanted to reach a broader audience. Wanting some help to best leverage SEM tools to promote the exhibition, The Paine reached out to SEM Marketing Agency, Blue Door Consulting, for help.

The Results

No flats, all spikes

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Higher than average paid search click-through-rate

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Higher than average paid search conversion rate

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Higher than average paid social click-through-rate

Glamorous goals

For the Stuart Weitzman collection, The Paine sought to gain 16,000 visitors.

3k Non-local overnight

5k Local overnight

8k Non-local day trip

16k Visitors

Stepping up for success

To help accomplish the campaign’s goals, Blue Door Consulting created paid search and social campaigns targeting audiences by geography and interest. Blue Door Consulting also created organic social posts.

Pumping past previous results

The Walk this Way exhibition outpaced attendance for two similarly sized exhibitions The Paine had previously hosted, with:

  • Paid search click-thru and conversion rates much higher than industry average
  • Paid social click-thru rate much higher than industry average
  • Hundreds of conversions from organic social posts

The shoe fit well. The Paine and Blue Door Consulting achieved the project goals.

Knock your socks off

If you need a full-service marketing firm to help attract the right people to your organization or event, contact us today.

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