Increase Traffic with a Fresh Keyword Strategy
So, you’ve built a new website. The design is modern and clean. It’s filled with beautiful, eye-catching images. Company information has been added. All the t’s are crossed and i’s are dotted. But, a month in, your brand spanking new website has earned no new leads and the number of visitors is low. What in the world is going on?
To be totally frank: You may have dropped the ball. A website redesign without a researched SEO keyword strategy is about as useful as a screen door on a submarine. SEO, or search engine optimization, is the process of creating online content that will help your website appear in the results of popular search engines, such as Google®.
Astoundingly, 93 percent of all traffic on the internet begins with a search engine. Yes, 93 percent! In addition, 60 percent of the click-throughs go to the top three results. This makes an SEO keyword strategy an imperative step when building a website that can help your business find new leads.
I bet I know what you’re thinking. What now? How can I turn my beautifully designed website in to one that is expertly search-engine optimized and improve search engine ranking? Unlike Mary Poppins, it takes a whole lot more than a snap of the fingers.
Creating an SEO strategy that fits your needs can be overwhelming. Here are a few tips on where to begin when figuring out how to increase traffic to your website with a fresh SEO keyword strategy.
1. Begin with SEO research
The very first step in optimizing for search engines is discovering what people are searching for when looking for websites in your market. Learning how potential clients are using search terms is important if you want them to find your site. People don’t necessarily search the same way they talk, or even use the same search terms you would. Use a tool like Google AdWords to find the most popular search terms and incorporate them in to your digital content.
2. Create fresh content
Once you’ve determined what customers are searching for, it’s critical to create unique content on a regular basis using your keywords. Google is smart. Like really smart. It wants to give users the best experience ever by directing them to the best content it can find. Although including keywords in your content is important, it is even more important to write for your users and not just keyword stuffing the content for the search engines. Posts should read like they are written for humans, and not for SEO robots.
3. It’s all in the details
Meta data, headlines, image alt tags, oh my! Those, and more, are all the specifics that need to be considered when writing content for your site. (This is one of those times it’s really nice to have the experts involved. Not only are we familiar with the lingo, but we know how to make them work for you.) Search engines love to see keywords on the backend of your website development. When keywords are included behind the scenes, it’s much easier to write content for your audience, versus filling your post with keywords for the search engine.
4. Get mobile
If your website isn’t mobile friendly, stop what you’re doing right now and change that. Only half joking. Today, more than half of searches come from a mobile device. In addition, Google has admitted to giving lower ranking to sites with smartphone errors, such as too-small fonts or pop-ups that can’t be closed on a mobile device. A responsive site that is user-friendly on all devices is a vital step to improve search engine ranking.
These four tips merely skim the surface when it comes to building an SEO keyword strategy.
There’s a great SEO joke circulating the web that, summed up, says you could hide a dead body on the second page of Google. If your website is not on the first page of Google results, it will stay hidden with that dead body. It becomes unsearchable, making the website difficult for customers to find and significantly lowering your chances of any new leads. An SEO strategy is an essential step when creating a website and Blue Door Consulting can help with that.
Let the Blue Door Consulting team help you welcome what’s next with an SEO keyword strategy designed to have the right clients, customers or prospects find your website.
Taking matters in to your own hands isn’t nearly as fun as working with the SEO-savvy BDC team. The search-engine ninjas at Blue Door Consulting can design and implement a strategy tailored specifically for your business’ needs.
To discover how to increase traffic to your website, contact Blue Door Consulting and talk with one of our creative marketing consultants. We’re all in.