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Video Marketing

Video Marketing

Why video is a must-have in your content marketing toolbox

Did you watch a video today? How about yesterday? Viewers globally watch more than 1 billion hours on average of YouTube content on their TVs every day [1]. These videos are addictive—they draw you in, perhaps teach you something, and probably entertain you.

Using video marketing strategy, companies instruct and explain in a way viewers can relate. They build brand awareness. They generate sales.

Full Videos

Video Marketing Gets Results

So, why video? Because as a content marketing tool, it crosses genders and generations. It opens the door to your customers and prospects as they invite you in to share your brand and—perhaps quite literally—your voice.

70 Billion

Average # of daily views on YouTube shorts.
YouTube Press

258%

increase in video viewership.
Wordstream

500+

hours of content uploaded every minute.
YouTube Press

Video marketing services put you in the spotlight

Video Reels

At Blue Door Consulting, our skilled team of video marketing consultants work collaboratively with you to tell your story with video. Whether video marketing involves capturing original, raw footage or creating a video animation, we’ve developed finished products for a variety of online video marketing needs:

When a commercial glass manufacturer was ready to launch a sister company focused on the luxury residential market in South Florida, we knew video marketing would be a part of the overall strategy. This video highlights the manufacturing process, locations, finished projects and customizations making it a cornerstone to the strategy.

Prepared to debut at the organization’s largest fund-raising event, this informational video helps the non-profit organization share its powerful story. The result: Motivated donors increasing their financial support for education.

No one explains how Adashun Jones wins in the Fond du Lac County real estate market better than co-founder Kevin Adashun. The versatile, 30-second video is used across channels for brand awareness and lead generation.

When you need to show users how a product or service will meet their needs, video animations deliver. This explainer video, produced for a pharmacy company, helps users see medication packaging options.

In this brand video, produced for the big screen at a live music festival, pairs energizing music and compelling videography. The goal: Grab festival goers’ attention without letting up.

Creating your online video marketing story

Creating a video marketing strategy takes more than a camera and a story. It’s backed by a solid marketing strategy to truly make your business a star. As a video marketing agency, here’s how we put our video marketing process to work for you.

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Discover

First, we talk about goals. Not just the goals of the video. We want to know your business goals. Why? We want to make sure the video we produce directly aligns with what you are looking to accomplish. In that way, we can assess how the video (or videos) play a part in business success.

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Plan

Then, we begin to outline the story. As a video marketing agency, we listen to what it is you want the video to convey. Next, in collaboration with you, we develop a storyboard—that’s what your video looks like on paper—that walks through the message and visualizes the script.

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Develop

Finally, we bring in our A-team of video marketing consultants, including content marketers and graphic designers.

Seize the day. Share the Love.

Give our video marketing services a try

The next time you ask, “Why video?” We’ll likely answer, “Why not?” No matter what your industry or the size of your company, your story is worthy of a star performance. We’re not just handing you a line—the viewers have spoken!

If you’d like to learn more about our take on video marketing strategy, contact us for a complimentary one-hour consultation.

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