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Team

Marketing consultants, web developers and graphic designers specializing in traditional and digital marketing

Seize the day. Share the love.

At Blue Door Consulting, this is the code we live by. It is {literally} our daily mission to make the most of every moment, every project and every client interaction. We want everyone (including each other) to feel cared for in a manner that brings our core values to life: brutal honesty, collaboration, responsibility and idea-producing with a long-term approach.

It’s not that we don’t make mistakes—we do. But seizing the day and sharing the love means we own those mistakes and we make them right. This is what makes us unique. It’s one of the reasons both clients and team members say they work with us.

Playing to our strengths

Clients also say we’re “real.” We take that as high praise.

We strive to be true to our individual selves, playing to our strengths when working with clients and each other. When team members join Blue Door Consulting, they take the Clifton StrengthsFinder® assessment to discover their unique strengths. (If you’re unacquainted with StrengthsFinder methodology, it emphasizes what’s right with people. Polling organization Gallup has looked at engagement rates among employees who use their strengths and found team members are 8 times more engaged when leaders and team members use a strengths-based approach. [1] By understanding each team member’s aptitudes, our team can tap into one another’s strengths for team and client projects. (You can check out each person’s strengths below.)

With this approach, everyone wins: Blue Door Consulting team members dig into satisfying projects that showcase their talents. Clients enjoy deliverables created with the zest that comes with doing strengths-based work.


[1] “Strengths Dashboard.” Gallup’s Leadership Research. Gallup, n.d. Web. 03 Jan. 2016.

Heidi Strand

Heidi Strand is Co-owner and Co-founder of Blue Door Consulting, a strategic marketing consulting firm in Oshkosh, Wisconsin.

Brenda Haines

Brenda is a Co-owner and Consultant. Her love of brainstorming and strategy is paralleled only by her passion for learning and her desire for results.

Tavia Gavinski

Meet Tavia Gavinski, Lead Designer for Blue Door Consulting’s elite team of graphic designers and visual guru of all of our client solutions.

Leah Van Rooy

Leah Van Rooy is a Marketing Consultant at Blue Door Consulting specializing in social media and project management.

Ann Timms

Meet Ann Timms, Senior Content Marketing Consultant with Blue Door Consulting. Ann is a marketing guru, content creator and creative copywriter for any industry.

Mark Cyrulik

This is Mark Cyrulik, Blue Door’s expert Full-Stack Developer, programmer and resident fix-it guy.

Krystal Crowe

Krystal Crowe is a Senior Marketing Consultant at Blue Door Consulting specializing in web development and design, marketing and project management.

Erin Ryan

Meet Erin Ryan, Graphic Designer with Blue Door Consulting. Erin’s wheelhouse is visual expression and creativity through colors, images and fonts.

Daniel Shepherd

Meet Daniel Shepherd, Senior Marketing Consultant for Blue Door Consulting. Daniel loves the good, the bad and the ugly of digital design.

Sara Martin

Sara Martin is a Senior Marketing Consultant with Blue Door Consulting. She is a digital marketing rock star, specializing in SEO, SEM and online analytics.

Jason Toney

If you need fantastic audio, photography, videography or visually rocking storytelling, you need Blue Door Consulting’s Multimedia Consultant, Jason Toney.

Dan Mcelroy

Introducing Dan McElroy, Blue Door Consulting’s Accounting Manager and (non) resident logistics and finance guy. Dan makes numbers fun for clients and coworkers.

Kayla Johnson

Meet Kayla Johnson, Blue Door Consulting Web Developer extraordinaire with an eye for design and an ear and brain for language.

Alyssa Riegert

Alyssa Riegert is part of the graphic design team at Blue Door Consulting, bringing client solutions to life with a creative mix of science and art.

Kathy Bermingham

This is Kathy Bermingham, Blue Door Consulting’s culture consultant—queen of ways to seize the day, share the love and help clients welcome what’s next.

Megan Olson

Megan Olson is a Senior Marketing Consultant at Blue Door Consulting, focusing on creative content and successful strategies for online or traditional media.

Jessica Davis

Associate Marketing Consultant Jessica Davis is Blue Door Consulting's breaker of things, testing websites and proofreading, plus digital and social marketing.

Gretel Achterberg

As Blue Door Consulting’s Technical Support Consultant, Gretel Achterberg keeps websites, servers and systems running – managing hosting, migrations, updates and more.

Josh Patterson

Josh Patterson is a copywriter for Blue Door Consulting. He specializes in taking the same 26 letters, handful of punctuation, and 170,000-odd words in the English language and coming up with new ways to combine them on a daily basis.

Sarah Zimmerman

Sarah Zimmerman, Blue Door Consulting marketing consultant, specializes in communication strategies and storytelling to help clients grow their brands.

Jenny Haas

Jenny Haas, a Marketing Consultant at Blue Door Consulting, has a super-power for storytelling and getting things done.

Rachael Geller

Meet Rachael Geller, Graphic Designer with Blue Door Consulting who specializes in web and digital design.

Molly Frederick

Molly Frederick is a Marketing Consultant at Blue Door Consulting, specializing in digital and social marketing, crafting content and project management.

Mary Weider

Mary Weider, Blue Door Consulting Marketing Coordinator, is a copywriter, content creator and communicator, specializing in social media.

Taylor Lockard

Taylor Lockard is a Content Specialist who loves using copy to help brands stand out from the noise and connect with their audience.

Jessica Heintz

Jessica Heintz, a Marketing Consultant at Blue Door Consulting, specializes in content marketing to increase brand awareness and business.

Lacey Reichwald

Lacey Reichwald is an Associate Marketing Consultant with Blue Door Consulting. She specializes in seeing the big picture and forging a path forward.

Trey Tracy

Chad “Trey” Tracy, a full-stack developer at Blue Door Consulting has an eye for design and loves a good challenge.

Erin Minsart

Erin Minsart is a Senior Marketing Consultant at Blue Door Consulting. She elevates a brand’s online presence with cohesive strategies that drive results.

Caitlyn Phillips

Caitlyn Phillips, an Associate Marketing Consultant at Blue Door Consulting, is passionate about telling her clients’ story through social media.

Chris Arnold

Chris Arnold is a technical consultant at Blue Door Consulting. He focuses on finding the right techniques and tools for the task at hand.

Kayla Lulloff

Meet Kayla Lulloff, Graphic Designer at Blue Door Consulting. She pairs outlandish creativity with strategic thinking to create beautiful and functional designs.

Jessica Gauger

Jessica Gauger is a Marketing Coordinator with Blue Door Consulting with a knack for creative website user interfaces.

Jack Buechel

Jack Buechel is the latest (and greatest) marketing intern at Blue Door Consulting. He is eager to grow as a marketer, applying what he has learned in the classroom to real-life situations.

Mason Schultz

Mason Schultz is a Data Analyst with Blue Door Consulting with a passion for discovering trends and insights for a variety of applications.

Megan Leiser

Megan Leiser is the Office Manager/Business Manager at Blue Door Consulting, where she takes a holistic approach to understanding the needs of our team and our clients in order to facilitate success.