Sara Martin

Arranger, Individualization, Relator, Achiever, Responsibility

I’ve always been interested in consumer behavior and the psychology behind the decision-making process. I’m also an analytics nut. Marketing combines these two passions and has been a good fit for me.

I graduated from the University of Wisconsin–Oshkosh with a degree in marketing and an emphasis in web-presence management. Before rolling into Blue Door, I had been a marketing intern for a company that helps people find their lost pets, a web-based training intern for a national fastener company, a steel fabrication marketing coordinator, the SEO and inbound marketing specialist for a web company, and a digital marketing strategist at a marketing agency.

Through all these experiences, I’ve discovered that I most enjoy working in an agency environment, with clients large and small, setting and reaching objectives to help them thrive. The beauty of digital marketing is that it is measurable and provides a clear picture of ROI. At Blue Door Consulting, I love digging into online analytics to understand how people interact with marketing campaigns, and find new ways to improve results for our clients.

When I am not rocking the online marketing world, you can find me at a dog park with my two fur babies, up north enjoying sunshine and a Bloody Mary, or on YouTube learning how to DIY something in my home. Whether it’s a hands-on woodworking workshop, marketing podcast, or a good TED talk, I will never pass up an opportunity to learn, whether in my field or in my life.