Connect your social media strategy with marketing, sales and customer service goals
Social media marketing strategy helps organizations better understand consumers, reach new audiences and engage influencers who can move the needle on sales. Businesses that master this new breed of digital marketing engage and connect with customers, instead of simply broadcasting to them.
7 in 10
online adults use social media websites like Facebook®, Twitter®, Instagram®, Pinterest® and more.
active social media users world-wide.
average daily time spent on social media.
Our social media marketing approach
At Blue Door Consulting, business goals drive social media strategy. Social media marketing could involve launching a new social sales channel, à la the Pinterest “Buy” button. Or, it could show off your company culture on Facebook to job seekers. It might include sharing relevant content that engages prospects who are in the decision-making process or turns existing customers into brand ambassadors. While we love a good cat meme (we’re only human), we know they’re only useful if they put us closer to established goals.
When aligned with organizational objectives, social media marketing amplifies your brand for powerful results. People are talking about you, and they’re talking about the stuff that matters to your ideal customers. It’s time for you to join the conversation. And a social media agency can help get you there.
#winning: Social media marketing services
Our social media marketing services include (but are not limited to):
Social media research
Dig into data. Data mining and analysis bring you actionable insight that can help you innovate products and services, choose locations, identify user sentiment and more.
Social media strategy
Build a framework. As a social media agency, we can help you pick the right platforms for your goals, write engagement plans and develop policies for how your brand works on social media.
Start posting. We collaborate on editorial calendars, write engaging copy for your social profiles and design eye-catching graphics that attract likes and shares.
Get set up. Yes, we can build social profiles that are optimized and make you look like an old pro when it comes to the platform!
Bring social to life. We guide API integration, data feed development and more—all the cool stuff that makes your brand come to life on the social web.
Know how you’re really doing. Understand which social activity brings you the greatest ROI.
Goal-driven process for social media marketing
Our social media marketing services begin with discovery interviews and research. We need to know you, your competitors and your industry so we can assemble your best engagement plan.
Next is benchmarking. We look at where you are now and where you stand among your peers. Without benchmarking, we don’t know how much to celebrate your improvements. (We don’t want to show up with a bottle of Cook’s® when you really deserve Dom Pérignon®. How embarrassing!)
From here, our social media strategy consultants develop a plan: what are we trying to accomplish, why are we trying to accomplish it and which tactics will help us get there. This is when we draw up our roadmap, set goals and establish deadlines.
After we know what we’re going to do in our social media marketing strategy, it’s time to get busy—it’s implementation time. Together we flip the switches on content, sales integration and more. We’ve picked the social platforms that best support our goals, and now it’s time for our brand to join the party.
Following implementation is measurement and monitoring. We need to know: What’s the ROI on this activity? How did that A/B test turn out? Which content drew the most shares? We track progress toward strategic goals—and discover our budget for bubbly!
In the end, there are enhancements and updates to evaluate, along with possibly joining new platforms—or not. Continuous improvement in social media marketing is driven by your goals and resources. We’re game for more experiments, but FOMO (fear of missing out) is not a strategic goal.
Seize the day. Share the Love.
Choosing social media strategy consultants
Our social media strategy consultants treat your brand as if it were our brand. We listen to your team to nail your voice, and we listen to your customers when they share what they loved—or loathed—about their experience with your organization. Every comment is an opportunity!
If you’re looking for social media consultants who partner with you to engage users and achieve business goals, please contact us for a complimentary, one-hour consultation.
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