November 5, 2018

LinkedIn Dynamic Ads: What you need to know

Do you use social media to target customers, gain referrals or recruit new employees?

If so, press play to learn how LinkedIn’s® latest ad option, Dynamic Ads, can help you:

  • Increase ad click-through rates
  • Grow B2B social media referrals
  • Further recruitment efforts

For more about LinkedIn Dynamic ads, or anything else marketing related, give us a call.

 


 

Transcript:

Hi. My name is Shelby with Blue Door Consulting. LinkedIn® recently launched a new ad option called Dynamic Ads that allow you to personalize each ad to each user. In the next minute, we’ll tell you how you can use these new features to help accomplish your business goals.

If you’re advertising on LinkedIn, you need to ad Dynamic Ads to your toolbox. LinkedIn Dynamic Ads account for double the click-through rate of traditional ads. In addition, you can now A/B test these ads against one another to see what works best for your messaging.

If you’re in B2B, consider investing in LinkedIn Ads. LinkedIn dominates social media referrals for B2B. In fact, LinkedIn is four times more effective than other social media for B2B referrals—better than Facebook®; better than Twitter®. 

LinkedIn is great for recruitment and Dynamic Ads are yet another tool to help you meet your goals. In fact, over 75 percent of people who recently changed jobs used LinkedIn to inform their career decision. And new employees sourced through LinkedIn are 40 percent less likely to leave the company within the first six months, so retention is high, too.

If you have any questions about LinkedIn Dynamic Ads, or any other social media ad, feel free to give us a call. We’ll be happy to help.