Should your CEO be on social media? Click to find out!
If you have questions about CEOs and social media, we’re here to help.
In this one-minute video, we’ll tell you how having a CEO on social media helps you attract employees, demonstrate thought leadership and allows you to humanize your business.
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The Blue Door Consulting Team
Is your CEO on social media? If they aren’t, it might be time to start.
While your CEO might have genuine reasons to stay off social media, one study revealed 81 percent of respondents felt leaders who engage on social media were “better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”
In this marketing minute, we’ll share three reasons why 2019 may be the year becoming a social CEO is going from novel to normal.
Reason number one: It’s a great way to show thought leadership and attract customers. Whether you’re tweeting, blogging, or posting on LinkedIn, thought leadership has a stronger impact on potential buyers than every other form of content marketing.
Reason number two: It appeals to employees. One survey showed that 78 percent of people would prefer to work for a company whose leadership is active on social media.
Reason number three: According to a Sprout Social® report, 86 percent of U.S. consumers think company transparency is more important than ever before. A social presence lets you put a human face to your company, whether you’re sharing exciting news or talking about how your business is handling a crisis.
Need more reasons to become a social CEO, or just some help getting started? Give us a call, we’d love to talk.