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September 4, 2019

Long-Form Content Marketing 101

The optimum blog post word count is higher than you thought

Want to know the way to Google’s® heart? Press play to see how creating meaty, high-quality content can help improve page rank and keep readers engaged longer.

View this video on our website  or press the play button below.

Thanks for watching.

The Blue Door Consulting Team

Transcript:

If content is king, long-form content is the mother of dragons.

That’s because long-form content can improve page rank, show industry expertise and even increase social shares.

So, what separates long-form content from regular content?

In a nutshell, it’s meaty, high-quality content for your blog or website. Long-form is typically one-thousand to two-thousand words long.

So, how do we know how long form content works?

A review of 1 million Google® results found the average page-one search result contains 1,890 words.

Another study found long-form content keeps readers engaged 40% longer than the average web page.

So, if your goal is improving page rank organically, long-form content can help.

But, be warned: Not all blog content is long-form material. If it isn’t worthy of backlinks, it’s unlikely to rank in search results.

Want to talk more about long-form content? We’re always here to chat.