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How to Use AI in Email Marketing

Work smarter, not harder.

That’s exactly what companies using artificial intelligence in email are doing. In fact, marketers in the U.S. have seen a 41.29% increase in revenue by using AI in email marketing, according to Return Path and The Relevancy Group.

In our newest one-minute marketing video, we show how to use AI in email marketing to make the most of your message. (And, you’ll meet some of our remote teammates!) Press play below to view “How to Use AI in Email Marketing” and you’ll learn three ways AI can get customers to open your emails—and click on your call to action.

Want to learn more about using AI in email marketing? Give us a call. We’d love to talk.   

Transcript

Here’s the good news: Almost four out of five B2B marketing organizations say email is their most successful content distribution channel.

Here’s the better news: Using Artificial intelligence in your email marketing can help ensure that level of success.

In fact, one study by Return Path and The Relevancy Group, found that organizations using AI boosted email marketing revenue by 41%.

Here are three ways to take advantage of AI in your email marketing.

Number 1: Optimize send times.

Are your customers early birds, night owls or lunchtime readers? 

AI can determine when individual customers are most likely to see email content – getting your messages into inboxes at the perfect moment.

Number 2: Make messages personal.

Customers love an email that’s relevant to their interests.

AI email marketing allows you to personalize monthly newsletters with product and service recommendations.

Number 3: Engage using real-time behavior.

AI learns customer behavior and sends automated, personalized responses based on those actions.

Automated emails can drive 320% more revenue than non-automated emails.

Want to talk about how AI can help you craft a killer email? Give us a call. We’d love to talk.

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