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Tips For Short-Form Video Marketing

If you’re not maximizing your short-form video marketing, you might be minimizing a big opportunity.

We’re sure you know the importance of video marketing, but did you know that the time spent watching online video is growing? In fact, people watch an average of 19 hours of online video per week!  

In our latest one-minute marketing video, we share three short-form video marketing tips, perfect for Instagram®, Facebook® and other reels. Press play below to view “Tips for Short-Form Video Marketing” and discover three ways to make your videos capture—and hold—attention.

Need help with your short-form video marketing? Give us a call. We’d love to talk.   


Eighty-eight percent of consumers have purchased a product or service based on a video.

And 73% of consumers said short videos are how they prefer to learn about a product or service.

So whether you’re looking to capture Gen Z customers on TikTok® or B2B decision makers on Instagram® Reels, we’ve got some tips to help you get in everyone’s line of sight.

Tip #1: Grab attention even before you get started.

Make sure your video uses a thumbnail that convinces people to click.

Funny graphics, surprising stats or interesting facts can pull people in before your video even starts.

Tip #2: Take advantage of user-generated content.

Ninety-seven percent of marketers agree: Consumers trust user-generated content more than traditional ads.

Hold a contest or social media challenge to get creative content consumers want to see

Tip #3: Create videos that work without sound.

Why? Because eighty-three percent of videos are watched with the sound off.

Plus, great visuals and closed-captioning will ensure your message always comes in loud and clear.

Need more help creating short-form videos? Give us a call. We’d love to talk.

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