As you may know, the old form of Google Analytics will no longer process data as of July 1. It’s time
to welcome the powerful tools and features of Google Analytics 4, also known as GA4.
How can you take advantage of the benefits of GA4? In our latest one-minute marketing video, we look at how GA4 uses predictive analytics, simplifies privacy compliance and alerts you to anomalies.
Need help using the advantages of GA4? Give us a call. We’re here to help.
Transcript
As you may know, the old form of Google Analytics will no longer process data as of July 1. In its place, Google Analytics 4, also known as GA4, ushers in new functionality and tools.
Let’s look at three benefits of GA4.
Benefit #1: Predict behavior
GA4 uses machine learning for predictive analytics. You can anticipate user actions, such as the probability of making a purchase, which can help optimize sales and marketing efforts.
Benefit #2: Comply with privacy regulations
GA4 gives you tools to track user behavior based on consent preferences. Meet requests to delete data and no longer store IP addresses.
Benefit #3: Identify anomalies
GA4 alerts you when things seem off course. For example, you can receive an alert if your number of visitors significantly drops in a day.
Need help using the advantages of GA4? Give us a call. We’re here to help
