The Senior-level, Marketing Consultant position, is responsible for providing research and analysis, marketing plan development, strategic direction, project management and facilitation for Blue Door Consulting’s clients. The person will also be expected to execute upon those recommendations, through tactics such as creative direction, writing copy, SEM/SEO and developing websites (excluding programming/coding). Additionally, it will be expected that this person take a lead role in Blue Door Consulting’s client work, as well as communicating and representing Blue Door Consulting to regional and national audiences in order to help Blue Door Consulting gain exposure and secure work.
Primary Responsibilities
In order to help our clients grow, this position will regularly meet with clients to discuss project requirements, identify growth opportunities, and develop and implement project plans. This individual is well-suited for this position if he/she thrives on problem solving, project management and the following activities:
- Meeting with clients and identifying solutions that help their businesses grow
- Researching, analyzing and synthesizing data for recommendations and proposals
- Providing creative direction for materials and/or campaigns
- Providing public/media relations: pitch stories, create newsworthy events and build media relationships to secure coverage for Blue Door Consulting clients
- Writing copy and editing a wide range of materials, including but not limited to proposals, recommendations, creative briefs, websites, e-newsletters and research documentation
- Developing and executing upon digital solutions such as website development, social media, search engine optimization, search engine marketing, keyword analysis and analytics
Work Environment Expectations
- Appreciation that two days will never be the same
- Ability to work under pressure and with tight deadlines
- Desire to stay current in both pop culture and business/marketing trends
- Conscientiousness when handling sensitive information effectively and confidentially
- Demonstrated ability to work both independently and collaboratively as a team player and with grace and flexibility in a rapidly changing environment
Skills Sets and Qualifications
- Bachelors in either Communications, Journalism, Business, Marketing or similar
- A minimum of 5 years experience in digital marketing
- Technologically-savvy, including knowledge of website development, social media platforms, email marketing, content marketing, SEO/SEM, etc.
- Certified in Google Analytics and AdWords (professional certification must occur within three months of being hired if not currently certified)
- Outstanding interpersonal skills; must have credibility, good judgment, honesty and integrity
- Demonstrated ability to understand, use and learn changing technologies
- Experience in public relations and crisis communications
- Effective skills in time management, budgeting and program oversight
- Ability to generate and deliver persuasive and clear verbal and written communications
- Initiative to solve problems with energy and a positive attitude
About Blue Door Consulting
Blue Door Consulting is marketing consulting firm (specializing in Brand and Design, Content Marketing, Web and Digital and Design Thinking) based in Oshkosh, Wisconsin.
In 2018, Blue Door Consulting was named to the Inc. 5000, which recognizes the nation’s fastest-growing, privately held companies. In 2018, the Fox Cities Chamber honored Blue Door Consulting with its Company Innovation Award. The Oshkosh Chamber of Commerce recognized Blue Door Consulting with the 2010 Small Business of the Year in recognition of its customer-oriented focus, stable financial condition, employee-driven company culture and consistent growth. The International Academy of the Visual Arts has awarded Blue Door Consulting with more than 100 Communicator Awards for brand, marketing campaign, website and advertising design.
Blue Door Consulting’s primary office is located in Wisconsin’s fast-growing Fox Valley Region, but team members join us virtually from Pleasant Prairie, Madison, Green Bay and La Crosse, Wis., Colorado and Washington. Video conference and screen-sharing technologies allow us to easily supplement on-site visits and meetings with our clients, wherever their location.
Started in 2002, Blue Door Consulting has a unique culture that supports and mentors its talented and growing team with its focus on professional development and constant learning. Located in a renovated grain mill, Blue Door Consulting’s offices provide a creative workspace with lots of extra team-building perks, including office lunches, stocked employee refrigerators and after-hours get-togethers, along with cozy fireplace seating areas. Our team members want to be challenged, are knowledgeable about changing technologies and online innovations, enjoy critical thinking and are willing to push themselves and our clients.
Blue Door Consulting is an Equal Opportunity Employer.