Spreading the word about showers from premier fabricator Aldora and luxury doors and windows from VistaView by Aldora required an effective organic social media strategy. Paired with other marketing tactics, Aldora knew cohesive LinkedIn® content would boost awareness and the company’s return on investment. The company turned to Blue Door Consulting to bring their social media vision into focus.
Identifying types of content was a critical first step for Aldora’s social media strategy. Before creating copy or design, Blue Door Consulting collaborated with Aldora to create customized post types. These content categories provided a roadmap for a tailored posting schedule that aligned with product needs and sales goals, all the while providing variety in customer feeds.
Standing out in LinkedIn feeds was key for building Aldora’s awareness. To accomplish this, our social media consultants crafted engaging videos and animations to bring posts to life. Utilizing these strong visuals paired well with Aldora’s aesthetically-appealing showers and doors. Implementing complementary hashtags further broadened the LinkedIn posts’ reach.
To successfully execute the social media strategy, Blue Door Consulting collaborated closely with Aldora for reviews, posting and technical product information. Both teams worked together to develop and implement a content strategy. For consistency and convenience, Blue Door Consulting social media consultants curated easy-to-use templates for client posting.
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