Reaching end consumers in various industries – spanning from laundromat owners to property managers and beyond – was a critical goal for global commercial laundry systems provider Alliance Laundry Systems Distribution. Globally focused but locally committed, the team was eager to connect with consumers in local U.S. markets to utilize their world-class laundry solutions, service and support.
Showcasing value meant effectively communicating Alliance Laundry Systems Distribution’s differentiator—its full-service partnership and offerings that extend beyond competitors. They turned to localized marketing agency Blue Door Consulting to start the cycle.
Alliance Laundry Systems Distribution needed a way to reach various audiences in different regions across multiple platforms. Blue Door Consulting was up for the challenge. Consultants crafted a new website with accompanying landing pages using an industry leading marketing automation platform. Blue Door Consulting implemented localized marketing strategies that included designing and launching landing pages and drip email campaigns for specific regions.
To advance the brand’s message, paid search consultants developed a pay-per-click advertising campaign to capture the attention of customers in their respective markets. Messaging showcased Alliance Laundry Systems Distribution’s commitment to helping end consumers successfully market their own operations, empowering them to earn additional business in their communities.
Focused campaigns on Facebook® and LinkedIn® supported localized marketing efforts and broadened Alliance Laundry Systems Distribution’s reach. By reinforcing the messaging and driving people to relevant landing pages, captivating social media ads from Blue Door Consulting further intrigued the intended audiences.
Are measurable results with a targeted approach on your to-do list? Our localized marketing agency is ready to help.