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B2B Website Design Delivers

When paperboard packaging manufacturer Dura-Fibre contacted Blue Door Consulting for assistance with a B2B website design and lead generation, we saw potential for a digital transformation. Our goal: Help the paperboard crates and cartons manufacturer broaden their marketing strategy to reach B2B buyers online and deliver qualified sales leads.

The Results

Results, packaged.

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Increase in page 1 keywords

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Increase in website traffic

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Increase in leads

DIGITAL STRATEGY FOCUSED ON B2B BUYER JOURNEYS

To begin the project, Blue Door Consulting worked with Dura-Fibre to develop a strong understanding of its core products: Paperboard crates, paperboard totes, silicone quick release boxes, paperboard sheets and custom paperboard products. Pairing that with an understanding of the digital buying journey and B2B lead generation, Blue Door Consulting developed B2B website design, website architecture and content to support buyers in each phase of the journey.

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BRINGING CX TO THE DIGITAL B2B BUYER

In addition to giving the website a sleek, modern appearance, Dura-Fibre site templates (built on the WordPress CMS) were redesigned with a digital customer experience strategy in mind. Features, uses, benefits and advantages were laid out for quick reference, allowing customers to see at a glance how Dura-Fibre’s products would meet their needs. Custom photo galleries help buyers picture how the end products can work for them. The result of this strategy: A 94% drop in bounce rate.

BOXING UP WINS FOR EVERYONE

For Dura-Fibre, the website redesign project was only the first step in crafting a B2B lead generation strategy that helps prospective B2B buyers both find the company and get a quote on their products. That’s the bow on this new digital package.

Employee working on paperboard

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