Building Brand Bandwidth
Medix Dental IT is no ordinary tech firm. Market research shows the dental practice owners and office managers they serve love their competent, caring, creative approach to technology service and support. The company wanted a brand that showcased those company capabilities while differentiating them from local, regional and national competitors in the crowded managed IT services space and asked Blue Door Consulting to deliver.
The Results
Securing the Brand Position
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REVENUE INCREASE YEAR OVER YEAR
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INCREASE IN NEW WEB USERS
INTEGRATING THE BRANDING PROCESS
Blue Door Consulting configured a brand discovery process for Medix Dental IT that included competitor analysis, stakeholder interviews, prospect research, market analysis and insights development. Key findings: Other firms offered the same service, but took a very different approach. While competitor brands used traditional IT speak and imagery, Medix Dental IT was approachable, caring and easy-to-understand. Blue Door Consulting developed a brand positioning statement and visual identity fit for dental IT experts: The Practice Protectors.
FROM THE INBOX
“Instead of trying to project the image of what our brand should be, Blue Door Consulting went inside our company and discovered who our company was, and developed a brand that suited who we are.”
TOM TERRONEZ, CEO, MEDIX DENTAL IT
BRAND ACTIVATION
After the brand research, Blue Door Consulting helped develop brand guidelines and marketing materials, including print collateral, video and an industry-leading eBook. Blue Door Consulting also collaborated with the Medix Dental IT-selected web development firm, creating architecture and content for a new website. The results were a 22% increase in new web users after the site launch.
