Effective PPC Strategy Unloads Laundry Leads
As COVID-19 supply chain disruptions began to wash away, Speed Queen® knew its immediate inventory of multi-housing laundry equipment could meet market demand. The company tapped Blue Door Consulting to build a comprehensive digital and PPC strategy that would get loads of leads.
The Results
A Cycle to Celebrate
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INCREASE IN LEADS
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INCREASE IN CONVERSION RATE
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DECREASE IN COST PER CONVERSION
Modifying the Message
When hundreds of residents share a laundry room, durable laundry machines are a must and Speed Queen delivers with the lowest total cost of ownership. With help from PPC consultants at Blue Door Consulting, the company conveyed its on-demand inventory to audiences in the market. Successfully appealing to a ready to buy audience takes consistent messaging across platforms, from a landing page to PPC ads. Wash. Rinse. Repeat.
Clean Consistency
To convey the value of Speed Queen Multi-housing equipment, Blue Door Consulting PPC consultants made sure ad copy aligned with language on the landing page. With consistent messaging across channels, visitors who clicked on the PPC ads found relevant information on the landing page—allowing them to quickly learn and take action.
Watching Fresh Leads Unfold
An effective PPC strategy requires ongoing monitoring and optimization. During analysis, our PPC consultants recognized untapped opportunities. Swelling market demand meant more chances for leads. PPC consultants optimized the campaign, capturing even more leads.
Get Spinning Sales with Effective PPC Strategy
Does your PPC strategy need a fresh approach? Let’s chat. We’re ready to help.
