Consider 2020’s buzzword: Essential business. Then, consider that as companies in nearly every industry struggled, laundromats thrived. Even in a downturn, everyone needs clean clothes.
Speed Queen®, a laundromat equipment manufacturer, was looking to connect with new investors interested in a new venture. So they asked long-time marketing partner and lead generation agency Blue Door Consulting to help them connect with investors looking for a franchise opportunity.
Speed Queen needed to convey a simple, but powerful message to attract investors: They can help people enter the laundry business and succeed in a big way. While new restaurants only succeed 20% of the time, retail organizations succeed 50%, a new laundromat has a 95% chance of success. Working in conjunction with Blue Door Consulting, they honed their landing page messages, explaining how businesses thrive with Speed Queen commercial laundry equipment and expertise.
Blue Door Consulting teamed with Speed Queen to create an integrated digital marketing campaign, driving prospective investors to landing pages cleanly highlighting laundromat ownership benefits.
If you need a lead generation agency that crafts clicks and connections, contact us today.