Wisconsin-based over-the-road (OTR) and shuttle trucking company Midwest Carriers needed to increase the number of Class A CDL drivers in its hiring funnel. Due to the pandemic, the nation was in dire need of truck drivers to deliver food and other essential items. In 2021, Midwest Carriers reached out to Blue Door Consulting, a full-service marketing agency, to help them find more truck drivers.
Blue Door Consulting used a multi-channel campaign strategy to bring more leads into the recruitment funnel. While traditional paid search campaigns were a natural first choice, Blue Door Consulting dug deeper, using our recruitment marketing expertise to create press releases, retargeting campaigns, organic social posts and branded print collateral.
Even as more drivers applied, Blue Door Consulting kept going. As a full-service marketing agency, we helped Midwest Carriers tell its larger brand story, highlighting new truck cabs and using marketing automation to streamline the recruitment process.
If you are ready to bring a marketing process to fill your company’s recruitment funnel, contact us today.