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Recruitment marketing expertise shifts hiring into high gear for trucking company

Wisconsin-based over-the-road (OTR) and shuttle trucking company Midwest Carriers needed to increase the number of Class A CDL drivers in its hiring funnel. Due to the pandemic, the nation was in dire need of truck drivers to deliver food and other essential items. In 2021, Midwest Carriers reached out to Blue Door Consulting, a full-service marketing agency, to help them find more truck drivers.

The Results

Putting the pedal-to-the-metal

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Increase in social channel traffic

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Increase in organic channel traffic

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Increase in hiring leads

Recruitment marketing for the long haul

Blue Door Consulting used a multi-channel campaign strategy to bring more leads into the recruitment funnel. While traditional paid search campaigns were a natural first choice, Blue Door Consulting dug deeper, using our recruitment marketing expertise to create press releases, retargeting campaigns, organic social posts and branded print collateral.

Hauling beyond “lead submitted”

Even as more drivers applied, Blue Door Consulting kept going. As a full-service marketing agency, we helped Midwest Carriers tell its larger brand story, highlighting new truck cabs and using marketing automation to streamline the recruitment process.

Hit the gas on your recruitment channels

If you are ready to bring a marketing process to fill your company’s recruitment funnel, contact us today.

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