Central Waters Brewing Co.® makes memorable brews for discerning tastes.
They tapped Blue Door Consulting to brew a masterful story for its website redesign strategy. The refreshed website sips from the handcrafted feel of their product packaging while Central Waters “crafted for this moment” messaging reminds us of our most meaningful experiences shared with friends and family.
Blue Door Consulting’s website redesign strategy began with discovery to understand Central Waters’ messaging and functionality needs along with industry trends. Based on this research, Blue Door Consulting refreshed keywords, site architecture and content, creating a development plan that would get results.
PAIRING WEBSITE DESIGN AND DEVELOPMENT WITH BRAND MESSAGING
Blue Door Consulting also developed brand messaging to reflect the experience of enjoying one of Central Waters’ handcrafted brews. The “crafted for this moment” story was inspired by the brewery’s fine-quality ales and lagers that help create and cement memorable moments. This meaningful differentiation encourages beer lovers to think about why and when they enjoy a Central Waters brew.
After launch, Central Waters’ distinctly crafted website increased visibility, page views and visits from new users. Now, that’s worth a toast!
For your own hand-crafted website redesign strategy that brings results, contact us today.