Triangle Manufacturing, a stamped metal component and mounted bearings manufacturer, keeps manufacturing industries moving forward. Their specialty: Engineering custom motion solutions for agriculture, display, HVAC, and lawn and garden OEMs. The company needed a web strategy agency to help build the brand messaging, online strategy, information architecture and product database that could move with their ever-expanding product line.
Blue Door Consulting begins its website redesign services with an in-depth discovery phase to understand why customers choose Triangle Manufacturing, how Triangle differentiates from competitors and what website functions users would expect.
WEBSITE REDESIGN PLANNING MOVES FASTER WITH BRAND ARCHITECTURE
Communicating Triangle Manufacturing’s unique value is key to the website redesign success. The company — built by engineers, for engineers — is a global supplier, keeping industry in motion.
USABILITY INSPIRATION FROM TOP E-COMMERCE SITES
The company knew they would need to do more than bring prospective customers to the website. They needed to give them a reason to try Triangle Manufacturing plain and mounted bearings, motor mounts and linkage assemblies. Blue Door Consulting benchmarked usability of industrial websites before creating and integrating product data pages with robust information and functionality.
WEBSITE STRATEGY MOVES THE NEEDLE (AND MORE)
From brand messaging to product database design and search functionality, Triangle Manufacturing made it easy for customers to move through their website and find exactly what they needed. The result? In just six months, conversions jumped by 71%. Now, that’s a website strategy in motion!
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