When community housing developer United Financial Group (UFG) needed to find a new ad approach to keep its housing developments full, the team wanted to partner with a digital advertising strategist it could trust to handle every detail. UFG partnered with Blue Door Consulting to find fresh solutions and drive online traffic.
After putting United Financial Group’s website and ad data under a microscope, we suggested the company start by simplifying and updating. Together, we altered SEO and consolidated 16 websites down to two: one for senior residents and another for all ages. This change allowed customers to quickly and easily find a residence that fit their needs—and resulted in a 25% organic search increase.
Because United Financial Group’s search terms are highly competitive, we recommended a paid digital advertising combination of PPC and social media to capture attention. Running targeted Facebook® and Instagram® ads increased social traffic by 2,635%, while PPC created 275 conversions and a greater-than-industry-average conversion rate.
United Financial Group’s paid digital advertising strategy and website updates have not only brought traffic and leads to its doorstep, it also built a lasting partnership. Going forward, Blue Door Consulting will continue to monitor and strategize campaigns for future success, as well as assist with other marketing initiatives designed to help grow the company.
Need a digital advertising strategist to bring customers to your door? We’re ready to help.