Really knowing your customers is about knowing how their mind works and what they are thinking as they interact with your product. I was reminded of this on a recent visit to Oshkosh’s first and only CherryBerry self-serve yogurt barâ„ .
If you’ve ever been to a self-serve yogurt bar you’ll probably find yourself experiencing something like this: You step up to the bright shining row of self-serve machines, each dispensing a different and delicious creation that you just MUST try. You think, ‘How the heck am I going to choose just one to put in this bowl? How crazy will I look if I grab a couple more bowls, just so I can try more than one flavor? Maybe I’ll just jam as many flavors as I can into this one bowl.’
CherryBerry knows their customers well enough to know what it feels like to stand in front of that glorious row of magical froyo dispensers and have come up with a way you can have your froyo and eat it, too. All it took was a little bit of insight and a simple cardboard divider.
Is there a simple innovation just waiting to be uncovered in your business? Step into the shoes of your customers and you’ll be amazed what you can learn.
In case you are wondering how I take my froyo: Berry on one side (dinner) chocolate on the other (dessert).