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May 6, 2015

PR Measurement

How to choose the right PR metrics

PR Measurement. It’s one of the hottest topics among Public Relations professionals. At a recent conference I attended, the speaker suggested sorting PR metrics into these four categories. Doing so can help you identify short-term gains your campaign is making. And, over time, you’ll be able to spot long-term trends.

PR-Metrics-Infographic

If you have questions, let me know!
– Melissa