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Choosing the Best Platform for Virtual Event Planning

Webinars, webcasts and live video streaming may sound like they are the same thing, but their purposes are completely different. How do you know which one is right for your business needs?

We broke down four platforms to help you choose the right channel for your virtual event.

Watch this video below. If you have questions about webinars, webcasts and live video streaming, please reach out.


Webinars, webcasts, live-streaming, videos on-demand. There’s a seemingly endless list of online communication channels for business.

Let’s take a look at four of the platforms to see which channel is right for the job. 

Webinars typically feature a host presenting to a live audience. A key feature is interactivity. Use webinars to discuss trends, product capabilities, processes or research findings. Then, give your audience the chance to engage.

Webcasts are one-way online broadcasts. They’re typically used with larger audiences like at conferences or for panels, lectures and corporate announcements.

Live video streaming uses specialized equipment to produce unscripted content. Think concerts and on-location events, awards ceremonies and press conferences. Many live streaming platforms include audience engagement.

Videos on-demand allow users to choose what content to watch, and when. Use YouTube® or another on-demand platform to house new videos or recorded webinars, webcasts and live streams and encourage audiences to subscribe for updates.

If you’re planning to move offline content to an online platform and need some ideas, give us a call. We’re here to help.

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