Testimonial marketing is a powerful tool for your business. 98% of consumers read online reviews for local businesses according to BrightLocal.
How can you make the most of customer testimonials?
In our latest one-minute marketing video, we share five tips for how to use testimonials. Press play below or view “5 Simple Tips to Maximize Your Testimonial Marketing” to discover ways to build trust and promote your products and services.
Looking for more ways to use customer testimonials? Give us a call. We’re here to help.
Transcript
A testimonial is a customer’s recommendation for your product or service. 98% of consumers read online reviews for local businesses according to BrightLocal.
Let’s look at how to use customer testimonials with five simple tips.
Tip #1: Search for ways to get testimonials.
Look at reviews on your social pages, check local search directories or simply ask customers for a review.
Tip #2: Use pictures to show real people using your products and services.
According to LinkedIn, well-designed visual content can make users 80% more likely to read written content.
Tip #3: Target your testimonials to different personas.
Consider who you’re trying to attract and what problems they’re trying to solve.
Tip #4: Create case studies.
Expand on a testimonial to explain the customer’s in-depth experience.
Tip #5: Multipurpose your testimonials to create content.
Spread them across your marketing emails, website, social pages and blogs.
Need help making the most of testimonial marketing? Give us a call. We’re here to help.
