Geotargeting allows you to reach people with relevant content based on location. Effective messaging in geotargeted ads can increase revenue by 10 to 15%.
In our latest one-minute marketing video, we look at how using trends and past insights improves serving location-based relevant content. Press play below or view “3 Ways to Use Geotargeting Ads in Marketing.”
Need help implementing geotargeted ads in your marketing plan? Give us a call. We’re here to help.
Transcript
Geotargeting allows you to reach people with relevant content based on location. Effective messaging in geotargeted ads can drive a 10 to 15% revenue increase.
Let’s look at three ways to use geotargeted ads.
First, you can connect with your neighbors
You can retarget customers who live nearby to gain in-store visits. In half of mobile searches, people look for local information. Of those, 61% result in a conversion.
Next, you can find nearby customers
Paired with location, you can target customers with real-time ads. For example, if you own an ice cream shop, you could display ads to people dining at nearby restaurants.
Finally, you can target based on trends
Geotargeted ads use past insights to predict future behaviors. For example, you may be able to identify where your customers like to shop.
Keep in mind that geotargeting has some restrictions. Before moving forward, you should consult with your legal team.
Need help implementing geotargeted ads in your marketing plan? Give us a call. We’re here to help.
