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The Pros and Cons of TikTok® for Business

Have you been wondering about the pros and cons of TikTok® for business? You’re not alone.

Our latest one-minute marketing video shares reasons TikTok might be the perfect way for your business to capture some fun social attention—and reasons you may want to avoid it.

Click play below to watch ‘The Pros and Cons of TikTok for Business’.

Want to talk about how this popular app might fit into your marketing mix? Give us a call. We’d love to tik-talk.

Transcript

With more than 2 billion downloads worldwide many organizations are wondering about using TikTok® for business.

People use the app to create 15- to 60-second videos to showcase their creativity, dance moves and much more. It’s beyond trendy!

In this one-minute marketing video, we share some of the pros and cons of TikTok, so you can determine if it’s right for your company.

Pro: If you’re looking to expose your brand to more people, TikTok has 800 million active monthly users worldwide.

Con: Unfortunately, right now you can’t easily link TikTok videos back to your website—so you’ll have to get creative for potential customers to learn more about you.

Pro: Each video starts to play automatically in a user’s feed—which means your content is more likely to be seen.

Con: Because TikTok organic analytics data only shows for 28 days, you’ll have to create your own spreadsheet to track longer-term performance.

Pro: TikTok is a great place to catch attention creatively and get discovered organically. Plus, business accounts are free.

Con: The U.S. Government recently announced plans to ban the app due to concerns about data sharing with China. It is uncertain whether a sale or legal challenge will resolve the issue.

With a fast-growing user base and an ad rate of $10 per thousand impressions, TikTok may be a good way to reach new audiences.

If you’ve been thinking about the pros and cons of TikTok for business, and want to talk through options, give us a call—we’d love to help.


TikTok is a registered trademark of Bytedance Ltd. limited company (ltd.) CAYMAN ISLANDS Grand Pavilion, Hibiscus Way 802 West Bay Road Grand Cayman CAYMAN ISLANDS KY1-1205.

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