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4 Reasons to Upgrade Now to GA4

The clock is ticking for the end of Google® Universal Analytics. It’s possible to wait another year to make the switch, but is it the best choice for your organization?  

Watch our latest one-minute marketing video to learn more about the benefits of converting to GA4 now.  

Press play below or view “4 Reasons to Upgrade to GA4” on our website.  

If you’d like to switch but aren’t sure how, we’re here to make the transition easy for you. 


Beginning in June 2023, Google Analytics 4, also known as GA4, will replace Universal Analytics. If you’re not ready, don’t worry. We’re here to get you up to speed. 

Let’s look at 4 reasons to upgrade now to GA4.  

Reason #1: Improve your marketing with predictive insights. Google Analytics 4 predicts future behavior and creates new audiences of users likely to make a purchase. 

Reason #2: Enhance your privacy strategy. GA4 prioritizes privacy so you can quickly respond to ever-changing privacy standards and move away from reliance on cookies. 

Reason #3: Track both web and mobile app activity in a single property. Google Analytics 4 operates across platforms to give you a more complete understanding of your customers. 

Reason #4: The sooner you make the switch, the more you can build valuable historical data before Universal Analytics stops processing new hits in July 2023. 

Ready to upgrade to GA4 before it becomes a requirement? Give us a call. We’d love to talk.

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