Instagram® reels get 67% more engagement than standard Instagram videos. Posting more reels
increases your chance of getting more likes and comments, compared to posting pictures only. Plus,
ads on Instagram reels can reach about 675 million users, offering a great opportunity to market
In our latest one-minute marketing video, we offer Instagram® reels tips about timing, captions and
more. Press play below or view “Market your brand with four timely Instagram® reels tips.”
Need help with how to make a good reel on Instagram? Give us a call. We’re here to help.
Ads on Instagram reels can reach about 675 million users, offering a great opportunity
to market your brand.
Let’s look at four ways to maximize your reels’ effectiveness.
Tip #1: Add captions
92% of consumers watch videos with the sound off on mobile, so it makes sense that 50% say
captions are important. When consumers forget their headphones, are out in public or in a quiet
area, captions provide context.
Tip #2: Keep your reels short
The average attention span is only 8 seconds, People are less likely to watch your reel if it’s too
long. Use something entertaining, fun or inspiring to grab attention and get quickly to the point.
Tip #3: Time it right
Your Instagram business account shows when your followers are most active. Post reels at the right
time so more viewers can interact with your reel.
Tip #4: Evaluate performance
Access Insights in your account to find out how many times your reel was played, how many likes it
has and how many times it was saved. Then repeat concepts from your most successful reels.
Need help with how to make a good reel on Instagram? Give us a call. We’re here to