Your story, well told. No spin, no fluff.
Content marketing is about sharing—sharing your expertise through valuable content for clients and prospects. Share your knowledge, grow your brand.
Effectiveness of content marketing
Yet, many marketers are struggling to make their content marketing effective. According to the Content Marketing Institute, 88 percent of B2B and 76 percent of B2C organizations are using content marketing. Only 30 percent of B2B and 38 percent of B2C marketers say their content marketing is effective. [1, 2]
Whether you want to create a content marketing approach within your organization or reboot a content marketing approach that already includes PR and media relations, social media marketing, search engine optimization (SEO), search engine marketing (SEM) and email marketing, we can help. We’ll turn your business into a destination desirable audiences can’t miss by publishing remarkable, share-worthy content that attracts both buyers and search engines.
Our content marketing approach
Successful content marketing requires knowledge of buyers and search engines. We blend this knowledge with each content marketing piece to ensure elements support and amplify one another. Here’s an example of how we can do that with a single piece of content:
- You publish a blog post, sharing your expert insight. The blog post is picked up by a trade publication. Your prospects see the story and visit your website.
- Because the post is optimized with keywords, search engines find it. Search engines start to send more traffic to your website. Well-qualified prospects conducting a search find you.
- You email the blog post to clients and prospects. Some share the piece in their own social networks. Their colleagues see the post and visit your website.
This one-to-many philosophy means we’re constantly on the lookout for new ways to amplify your story.
Content marketing ROI
At Blue Door Consulting, we’re passionate learners, staying on top of what’s next in content marketing. We share this knowledge with client partners and help them identify activities with the best return on investment (ROI).
In everything we do, we set goals, measure progress and optimize for maximum results. To get the word out about your organization, we start with a thoughtful content strategy. We have several tools at our disposal to help you with your content.
There’s an audience waiting for your story. Through content marketing, we help you bring your remarkable brand to eager listeners. We’re all in to help you build a community of raving fans that drive results directly to your bottom line.