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March 2, 2011

Can you guess?

Can you guess the primary method of communication for the vast majority of Internet users? Is it …

  • Social networks
  • E-mail
  • Phone
  • Text messaging

According to Heidi Strand | Web & DigitaleMarketer, you may be surprised with the answer. E-mail is not dead, but rather is the foremost communication tool, with 87% of Internet users checking personal e-mail daily. This is the same percentage as in 2007 – so the cry that e-mail has gone by the wayside, couldn’t be further from the truth.

It is believed in part, that e-mail is alive and well because people now can check their e-mail via their mobile phone. In fact, nearly two-thirds of mobile phone users check their e-mail daily, with 31% checking up to four times daily!

But perhaps the most interesting statistic released is the shift in what e-mails users are spending time reading. There was a 5% drop in users reading family and friend e-mails and an increase in commercial e-mail readership.

So, to all our clients out there … keep those e-newsletters and e-mail coming!